Abstract

Welcome to our Quantitative UX Blog! Here, you'll find everything you need to know about our project, including case studies, data collection processes, methodologies, and experimental results. Our focus is on studying an AR game, designing and conducting user experiments, and collecting data to evaluate and improve the game's user experience.

Ingress is a location-based augmented reality (AR) game developed by Niantic, Inc., originally released in 2013. It transforms the real world into a digital battlefield where players, known as "agents," interact with real-world landmarks through their mobile devices to capture and control territories.The game is built on Niantic’s AR technology, using GPS to turn physical locations into "portals," often located at landmarks, public art, and other points of interest. Players capture portals for their faction, link them to form triangular "fields," and compete for control of territory.

Gameplay screenshot

Our project evaluates the learnability and user experience of Ingress,through the lens of beginner players.Data is collected through screen recordings, surveys, and gameplay metrics such as time taken, number of clicks, and task success rates.Insights gained from this experiment will inform recommendations to enhance the onboarding process and improve the user journey from beginner to advanced player.