Quantitative UX
  • Abstract
  • Case-study description
  • Data
  • Methods
  • Results
  • Insights and Recommendations
Powered by GitBook
On this page
  • What is it?
  • What is its purpose?
  • Who is its main audience?
  • Why do we choose it?

Case-study description

What is it?

Our project focuses on Ingress, a location-based AR game by Niantic that turns real-world landmarks into "portals" for gameplay. Players capture, link, and control these portals using GPS and real-world movement, creating an immersive blend of physical and virtual experiences.

What is its purpose?

  • Encourage outdoor exploration and foster collaboration among players.

  • Discover new locations.

  • Engage in strategic decision-making.

  • Work as a team to achieve faction-based goals.

Who is its main audience?

  • Mobile gamers

  • AR enthusiasts

  • individuals who enjoy strategy-driven, team-based gameplay

Why do we choose it?

Through our experience with the game, we found it to be complex and cumbersome for a mobile game, particularly in terms of its world-building and interface guidance. With numerous interactive gameplay options, we wanted to explore whether its tutorials effectively support new players.

PreviousAbstractNextData

Last updated 4 months ago